Channel 4 is one of public service channel in UK. Recently, there is a program called 'Food Fight'.
This program is like reality to see three top chef in UK doing something about 'food issue'.
It will expose the truth within food industry to people, make people understand and convince some change for a better food industry.
First episode is about 'Chickern farm industry' called Hugh's Chicken Run.
It talked about how industry raise chicken to feed human. Huge, one of the chef in this show, organized his own farm to show people in the village how the industry treat chicken to feed them. Hugh wants to change the way chicken is produced in Britain by convince people to support free-ranged chicken.
There were two type of farms;
First type is the type most of farm in UK operate. It's intensive farm where these thoudsand of birds are raised in limited area.
They don't get to see much sunlight. They just stay inside.
Lots of birds make there no room for them to even walk, they ended up just drink water and eat.
Some of them, finally, couldn't walk and had to be killed. This is so sad.
These are chicken we see in supermarket, the one cheap, and the one we buy...
...gosh I never know that. I am sure not many people know about what kind of chicken we eat.
Another type of farm called 'free-ranged'. It allow these birds to go outside, feel sunshine and exercise.
Inside, there are less birds so they can walk freely.
Chicken from this type of farm is more expensive.
However, this program makes us feel that even chicken has right to be free and to be treate better.
Because of the show, people now know more about chicken they consume.
Big supermarket promise to improve standard and quality of farming.
London Mayor took this as an serious issue to push forward as policy. We don't know how it is gonna happen..but it's the beginning of something.
I think this is what public service do. Tell, inform, give understand, and make a better change.
In Thailand we've been talking about the first Thai public service, but it seems people who want it should study these example more.
Its principle is nice, but I doubt if they can really introduce a true public service in Thailand.
We need some channel like this. But I want it to happen as a true commiment. Not just something to hide someone's benefit.
Well, it's a long run to see how Thai public service will turn out to be.
I hope that it's not just a dream among Thais!!!
Read more information about 'Food Fight' program at Channel 4 website
If you want to join campaign to support Free-ranged chicken, check out at Chickenout.tv
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